It’s About You

I was looking up my blog stats the other day when I noticed that Quantcast had made the user demographics page a lot easier to read. I learned a bit more about you, my readers, and I thought I would share.

Most of you are female.

This does not surprise me, as this is a mommy blog, and I have many mommy blogger friends. (But thanks to those men who do stop by!)

Most of you are middle aged.

That’s Quantcast’s term… not mine. 35% of my readers are age 35-49. (Seriously? That’s what they consider middle aged?) Another 33% of you are age 18-34. And there’s a not-too-shabby 23% of you who are over the age of 50. Honestly? I’d call 50+ middle aged, not old, and I wouldn’t put a label on ages 35-49.

Most of you are Caucasian.

I’d really never thought about race as it relates to blogging, but 83% of you are white like I am. African-Americans and Hispanics make up another 6% of my readership each, followed by Asians at 3% and “other” at 2%. That 2%, by the way, is higher than the general Internet average. According to Quantcast.

Many of you have 2 or fewer kids.

This is also not a surprise, although the graphical breakdown tells more than that. It seems that 15% of you have children age 2 and under, 32% of you have children between the ages of 3-12, and 18% of you have children between the ages of 13-17. These percentages are all higher than the average Internet population.

Most of you earn a middle income.

Since we’re pretty middle class ourselves, this also makes sense to me. The income ranges between $30k-$60k and $60k-$100k each account for 29% of my readership. More of you make over $100k than make under $30k – but not by much.

Most of you are college graduates.

Well, aren’t you an educated bunch? 43% of you earned your undergraduate degree, while another 15% of you went on to obtain your graduate degree. The other 43% of you never graduated college. That adds up to 101%, so there must be some rounding involved here somewhere…

And just for fun… Some of the more interesting search queries you used to find me here recently:

• mother’s day gifts
• star wars party
• toddlers climbing out of crib
• fear of flies
• blogher 2010 parties
• autism acrostic

So that’s all about you! Are you one of my stereotypical readers? Or are you an outlier? I don’t care where you fall in the demographics – I’m grateful for each and every one of you. Thanks for stopping by!

Christina Gleason (976 Posts)

That’s me: Christina Gleason. I’m a writer, editor, and disability advocate. I'm a multiply disabled autistic lady doing my best in this world built for abled people. I’m a geek for grammar, fantasy, and casual gaming. I hate vegetables. I cannot reliably speak, so I’ll happily conduct business over email or messaging instead.