Developing an Online Course for a Predictable Income Stream

Theresa Ceniccola is here for the session Teaching Pays: How to Create a Predictable Income Stream by Developing an Online Course.
Teaching Pays: How to Create a Predictable Income Stream by Developing an Online Course

Why Teach an Online Course?

  • You are smart!
  • Creates an additional revenue stream
  • Positions you as a thought leader in your space
  • Provides an opportunity to monetize speaking engagements
  • Makes the world a better place

What Should I Teach?

  • Ask your people (What do they want to know, and what will they pay for?)
  • Ask yourself
  • Don’t worry about how much other information is out on the internet; you have a unique perspective and voice

How to Create Content

  • This is where most of us get stuck; build your plane while you’re flying it
  • Leverage content you’ve already created
    • Blog posts (people pay for convenience)
    • Presentations
    • Documented process
    • Recorded interviews
    • Videos and screencasts
    • Checklists, cheat sheets, worksheets

How Much Should I Charge?

  • Value of content
    • What’s included? (Features)
    • How does it solve your customer’s problem? (Benefits)
  • Your strategy
    • High traffic, low price?
    • Free mini course with higher price upsell?
    • Library of mid-priced online courses?
    • Annual signature offering? (B-School)

Example: Wedding Planner’s Guide – Blog Posts ($7)

6-month wedding planning online course ($97)

  • How to Choose the Perfect Wedding Dress (eBook)
  • Weekly video lessons (10 minutes each)
  • Audio interview with Bridezilla Slayer
  • Facebook group – community

Getting Paid

  • Shopping cart solution
  • Money back guarantee?
  • Lifetime access?
  • Affiliate sales?

Where to host/deliver the course?

  • Accessally
  • Wishlist
  • Kajabi
  • Moodle
  • Thinkific
  • Sensei
  • LearnDash
  • Udemy
  • Teachable
  • ZippyCourses

Consider:

  • Integration with shopping cart and email
  • Ease of use
  • Cost
  • Opportunity to upsell
  • Engagement Factor

Promoting and Selling Your Course

  • Treat it like a campaign

Lessons Learned

  • Don’t give too much information (delivering all course content at once vs dripping)
  • Don’t wait until it’s perfect or you’ll never publish it
  • There’s no right way or wrong way to do it
Christina Gleason (968 Posts)

That’s me: Christina Gleason. I’m a professional copywriter, editor, and blogger. My company is called Phenomenal Content. (Hire me!) I’m a relatively high-functioning Aspie who also lives with Chronic Fatigue Syndrome (CFS), depression, anxiety, and chronic pain. I am not ashamed to admit that I am in the care of a psychiatrist, who assures me that people in therapy are often better adjusted than “normal” people who are not, because at least we know what our issues are and are working on them. I’m a geek for grammar, fantasy, and select types of gaming, including World of Warcraft and Empire: Four Kingdoms. I hate vegetables. I have an intense phone phobia, so I’ll happily conduct business over email or IM instead.


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