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Theresa Ceniccola is here for the session Teaching Pays: How to Create a Predictable Income Stream by Developing an Online Course.
Why Teach an Online Course?
- You are smart!
- Creates an additional revenue stream
- Positions you as a thought leader in your space
- Provides an opportunity to monetize speaking engagements
- Makes the world a better place
What Should I Teach?
- Ask your people (What do they want to know, and what will they pay for?)
- Ask yourself
- Don’t worry about how much other information is out on the internet; you have a unique perspective and voice
How to Create Content
- This is where most of us get stuck; build your plane while you’re flying it
- Leverage content you’ve already created
- Blog posts (people pay for convenience)
- Presentations
- Documented process
- Recorded interviews
- Videos and screencasts
- Checklists, cheat sheets, worksheets
How Much Should I Charge?
- Value of content
- What’s included? (Features)
- How does it solve your customer’s problem? (Benefits)
- Your strategy
- High traffic, low price?
- Free mini course with higher price upsell?
- Library of mid-priced online courses?
- Annual signature offering? (B-School)
Example: Wedding Planner’s Guide – Blog Posts ($7)
6-month wedding planning online course ($97)
- How to Choose the Perfect Wedding Dress (eBook)
- Weekly video lessons (10 minutes each)
- Audio interview with Bridezilla Slayer
- Facebook group – community
Getting Paid
- Shopping cart solution
- Money back guarantee?
- Lifetime access?
- Affiliate sales?
Where to host/deliver the course?
- Accessally
- Wishlist
- Kajabi
- Moodle
- Thinkific
- Sensei
- LearnDash
- Udemy
- Teachable
- ZippyCourses
Consider:
- Integration with shopping cart and email
- Ease of use
- Cost
- Opportunity to upsell
- Engagement Factor
Promoting and Selling Your Course
- Treat it like a campaign
Lessons Learned
- Don’t give too much information (delivering all course content at once vs dripping)
- Don’t wait until it’s perfect or you’ll never publish it
- There’s no right way or wrong way to do it
That’s me: Christina Gleason. I’m a writer, editor, and disability advocate. I'm a multiply disabled autistic lady doing my best in this world built for abled people. I’m a geek for grammar, fantasy, and casual gaming. I hate vegetables. I cannot reliably speak, so I’ll happily conduct business over email or messaging instead.
