Developing an Online Course for a Predictable Income Stream

Theresa Ceniccola is here for the session Teaching Pays: How to Create a Predictable Income Stream by Developing an Online Course.
Teaching Pays: How to Create a Predictable Income Stream by Developing an Online Course

Why Teach an Online Course?

  • You are smart!
  • Creates an additional revenue stream
  • Positions you as a thought leader in your space
  • Provides an opportunity to monetize speaking engagements
  • Makes the world a better place

What Should I Teach?

  • Ask your people (What do they want to know, and what will they pay for?)
  • Ask yourself
  • Don’t worry about how much other information is out on the internet; you have a unique perspective and voice

How to Create Content

  • This is where most of us get stuck; build your plane while you’re flying it
  • Leverage content you’ve already created
    • Blog posts (people pay for convenience)
    • Presentations
    • Documented process
    • Recorded interviews
    • Videos and screencasts
    • Checklists, cheat sheets, worksheets

How Much Should I Charge?

  • Value of content
    • What’s included? (Features)
    • How does it solve your customer’s problem? (Benefits)
  • Your strategy
    • High traffic, low price?
    • Free mini course with higher price upsell?
    • Library of mid-priced online courses?
    • Annual signature offering? (B-School)

Example: Wedding Planner’s Guide – Blog Posts ($7)

6-month wedding planning online course ($97)

  • How to Choose the Perfect Wedding Dress (eBook)
  • Weekly video lessons (10 minutes each)
  • Audio interview with Bridezilla Slayer
  • Facebook group – community

Getting Paid

  • Shopping cart solution
  • Money back guarantee?
  • Lifetime access?
  • Affiliate sales?

Where to host/deliver the course?

  • Accessally
  • Wishlist
  • Kajabi
  • Moodle
  • Thinkific
  • Sensei
  • LearnDash
  • Udemy
  • Teachable
  • ZippyCourses

Consider:

  • Integration with shopping cart and email
  • Ease of use
  • Cost
  • Opportunity to upsell
  • Engagement Factor

Promoting and Selling Your Course

  • Treat it like a campaign

Lessons Learned

  • Don’t give too much information (delivering all course content at once vs dripping)
  • Don’t wait until it’s perfect or you’ll never publish it
  • There’s no right way or wrong way to do it
Christina Gleason (973 Posts)

That’s me: Christina Gleason. I’m a professional copywriter, editor, and blogger. My company is called Phenomenal Content. (Hire me!) I'm a multiply disabled autistic woman doing my best in this world built for abled people. I’m a geek for grammar, fantasy, and select types of gaming, including Twitch Sings and Plants vs Zombies 2. I hate vegetables. I have an intense phone phobia, so I’ll happily conduct business over email or IM instead.


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