What Brands Really Want When Working with Bloggers #TypeACon 2015

Our 2:00 session for all attendees is What Brands Really Want When Working with Bloggers with Doug Busk of Coca Cola, Mollie Surrat of Mohawk Flooring, and Tracey Del Moral of OshKosh B’Gosh, moderated by Danica Kombol of Everwhere. The public affairs division doesn’t get the same marketing dollars as advertising. Brands want great content and […]

How to Grow Your Instagram from 100 to 10K in One Year with Tauni Everett #TypeACon 2015

Today’s first breakout session is How to Grow Your Instagram from 100 to 10K in One Year with Tauni Everett. She has been blogging since 2006. My Instagram account is pretty underwhelming, so I’m hoping she can help me. This is not the place to be if you think your content is 100% awesome and you don’t […]

Working with Small Businesses with Michal Chesal and Julie Cole #TypeACon 2015

As a small business owner, though not one that would benefit much from working with bloggers, I was excited about this session on Working with Small Businesses with Michal Chesal and Julie Cole. I love to support small businesses, and I’d like to work with more of them. Know Who You’re Getting in Bed With Are […]

Take Storytelling to the Next Level with Video with Sarah Mock #TypeACon 2015

This session was formerly billed as Creating Instructional Videos, but Sarah Mock is excited to speak to us about Take Storytelling to the Next Level with Video including instructional videos. She says she’s not a famous YouTuber, she’s “just Sarah.” Video is rolling images. You can do different takes. (Unless you’re Periscoping and it’s streaming live.) […]

5 Business Critical Elements to Attract Real Advertising Offers from Brands with Angel Djambazov and Karen Garcia #TypeACon 2015

About 50% of bloggers are making about $1,000 per year in advertising. This is not a lot. Angel Djambazov and Karen Garcia are going to talk to us about 5 Business Critical Elements to Attract Real Advertising Offers from Brands. Have your contact information available. This can be a simple contact form, but who are you? […]

Developing, Writing, and Optimizing Recipes on Your Blog with Jennifer Perillo #TypeACon 2015

I’ve developed a few recipes with several brands that have become annual favorites around holiday time when I look at my search referral traffic, but I’d really like to learn how to do it better at Developing, Writing, and Optimizing Recipes on Your Blog with Jennifer Perillo. Jenny is a professional food writer, and she’s just […]

Demystifying Dark Social to Reveal Your Hidden Site Statistics with Annalise Kaylor #TypeACon

I’ve been looking forward to sitting in on Annalise Kaylor‘s session on Demystifying “Dark Social” to Reveal Your Hidden Site Statistics because, honestly, I’m not entirely sure what dark social means. Only a few people raised their hands to show that they know what dark social means, so I’m in good company not understanding any of this […]

Facebook Ads – Beyond the Boost with Sarah Pinnix #TypeACon 2015

We’re at the Grand Hyatt Atlanta in Buckhead, Georgia for the 2015 Type-A Parent Conference. Today is VIP session day, and the first session I’m attending is Facebook Ads – Beyond the Boost with Sarah Pinnix. You don’t have to have a big budget to do Facebook ads. [Note from Christina: Sarah talked very quickly and […]

My 2015 Type-A Parent Conference Liveblogging Schedule

My fellow bloggers, as I am often asked which sessions I will be attending at conferences, so that my fellow attendees can plan their own schedules accordingly when they want to be in two places at once, here is the schedule I am planning on following. It is subject to change based on both changes […]

Prove Your Value #TypeANYC

Our closing keynote speakers are Debbie Bookstaber of Element Associates and Ciaran Blumenfeld of Hashtracking. Both speakers know things from the blogger side and the business side. Prove Your Value Showing brands your ROI can be difficult. How can you demonstrate your value? What’s the Goal? We’re often excited to work with a brand that we lose […]