Our closing keynote speaker for the 2016 Type-A Parent Conference East is Darren Rowse of ProBlogger, who didn’t request Thunderstruck as his entrance music, but is totally loving it.
Lots of shenanigans happen at the Rowse house with Darren, his wife, and their three boys:
- “They don’t make batteries for that toy anymore.”
- “Siri is having a lunch break.”
- “Let me smell your undies to see if you changed them!”
- “How did poo get there?”
- “Don’t touch your brother’s doodle!”
- “I won’t Google the world record for longest farts”
- “You don’t have to watch me poo!”
- “Don’t bite your toenails.”
- “Where did this container of dirt in the fridge come from?”
“Your life will be better if you take action on the things you avoid.” – Darren’s mom
Darren is the king of procrastination. There was no title for this keynote on our conference schedule because of this. He had one of those “actor’s nightmare” dreams about three weeks ago, which convinced him to finally figure out what he was going to speak about. He searched for a lot of things about procrastination.
The natural enemy of procrastination is the DEADLINE.
But what if there’s no deadline? The natural consequence of procrastination is the “someday list.” This is a common problem for bloggers. There are things we want to do for our blogs, but there’s no deadline hanging over our heads like there is for client work, so nothing happens.
Create new cornerstone content.
- useful content
- affiliate income
- eBook sales
- secondary pageviews
- happy readers
By the end of this talk, create a list of things you will take action on.
What do you need to take action on?
6 things Darren is glad he took action on:
- Starting (there can be SO many excuses not to) – starting is a mindset
- Create audience avatars with pains and gains – knowing who you want to reach helps you create great content, find new readers, build reader engagement, and monetize your blog; identify the change you want to see in your audience
- Editorial strategy – creating meaningful content to bring about change…and how to fill in the gaps
- Voice (professor, artist, prophet, journalist, celebrity, companion, mentor, entertainer, reviewers, curator, storyteller, guide, teacher, thought leader, ???) I think I’m a combination of companion and storyteller, sometimes a bit of a guide. Do you agree?
- Evergreen vs Time Sensitive
- Intent (information, inspiration, interaction)
- Author/s (single or multi author; regullar vs guests)
- Frequency (daily, weekly, monthly)
- Media (written, video, audio, live, visual)
- Level (beginner, intermediate, advanced)
- Email strategy
- Start a list
- Optimize signups (more than just the sidebar widget! under your content, too)
- Start sending emails
- Create auto responders/funnels
- Diversifying your income streams
- Ad networks
- Direct ad sales
- Affiliate commissions
- Product sales
- Creating workflows, systems, and routines
- “The key is not to prioritize what is on your schedule, but to schedule your priorities.” – Steven Covey
- Darren showed us his weekly schedule, before and after; I’m not sure if I could do it